I was recently contacted by a company that wanted me to review a product. Flattery and feelings of excitement that someone would see me as “important” enough to ask me to say something nice about their product aside, I approached this logically, with my ethics firmly in hand. (Holy run on sentence Batman!) I emailed the lady whom contacted me back and kindly said that I needed more information such as ingredients, manufacturing processes, etc before I would give it the “Modern Hippy” seal. Haha, that’s right, I can have a seal of approval. Not that it means much. But it’s cool to think about.

     So how the hell does one figure out if the company or product of interest is actually eco-friendly? Since the eco-friendly craze started, there has been the expected bastardization of said term. It’s called “greenwashing”. For a long winded description, please read it’s Wiki page. Basically, it’s a deceptive marketing technique to make a product appear eco-friendly, without actually taking the steps to achieve it.

     Unfortunately, a company’s eco-friendly status can change at any given time. For instance, Tom’s of Maine and Burt’s Bees were sold and are now owned by Colgate and Clorox respectively. Back in the day, Tom’s and Burt’s both had wonderful reputations, and still do, sort of. The owning companies do not however. Neither of these companies seems to care much for the environment or animal rights and welfare. So buying those brands that are “eco-friendly” or “hippy” is really making two huge conglomerate company that don’t benefit the environment, more rich. Plus, who is to say that the practices of the smaller companies remained the same after the ownership change?
     For more information check out this post on AlterNet. It’s shocking what companies we’ve believed are good small family owned businesses with ethical practices in mind are owned by huge companies that care more about making money that what they are doing to farmers, the environment, animals or consumers.

     I actually have a post about Tom’s of Maine, which I’m going to have to revise. I learned about the ownership after I wrote the post. Like I said, you never know, things can change whenever. Bleh.

     So, are these companies “greenwashed”. I’m not sure. I don’t know if their practices have been tainted by the parent company. Or even if being owned by a huge, non-eco-friendly company makes the first smaller company “greenwashed”. I’m too unsure of it to recommend either of them to anyone.
     Aside from that I want to address another company that has actually been making commercials about how they are becoming more eco-friendly. SC Johnson has been changing labeling on some products, so you know which ones are more “safe”. And they have been telling us through commercials etc, that they are using green power, the methane from landfills to power their plants or wind power. While I’m glad they are using it, I don’t think they are using it to be good. It’s cheap as far as I know. And it’s a great thing to do for advertising. Greenwashing anyone? Also, let’s remember that many of SC Johnson’s products for skin or baby contain mineral oil and/or parabens, all of which have no place in healthy, eco-friendly body products. Is the picture becoming more clear?

     This really makes my life difficult, not know whom to trust, whom not to trust. In the end all I can do is research or rely on journalists research.
     My suggestions to you would be make what you can, i.e. lotions, butters, soaps. Try to choose the lesser of the evils out there if you don’t have a huge selection from which to pick. Pay attention to see if anyone has bought out anyone else. Whatever you do, follow your ethics or principles.